The mass media is the biggest remote control ever built, and we all exist within the four-walled idiot box it controls. Manipulation of thought and behavior is a part of our accepted daily lives.
Each time we lock eyes on a news story, whether on the tube, the screen, the tablet or the old fashioned way, via a newspaper, we are buying into a perspective that may or may not be our own.
We read stuff, and readily accept it as reality, often without ever bothering to source the information or take the time to perform due diligence and research the subject more deeply. We then pass on some of that information to others, and the viral effect can now, with the Internet and cell phones, travel on a global scale in a matter of minutes.
If you wanted to truly control the minds of the masses, what better way than buying time on the media outlets the masses most visit? And the most effective types of media most able to manipulate our behaviour and change how we think… and even consume? News media, advertising… and now, social networking.